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NewsroomCase studies and strategy for home service companies.
Real accounts, real numbers, and the reasoning behind the calls we made, plus longer whitepapers on local search, paid, reviews and lead follow-up.
Good contractor websites vs great ones
A good site exists. A great one is designed for a thumb on a phone at 9pm. Principles, what to check this week, and how GoodLeed builds it.
SEO and AI search in 2026 for Home Services Sites
Google still sends jobs. Assistants now answer before the click. Here is what has to be true on the site, and how GoodLeed builds both.
When to Turn on Google/Meta Ads for Home Services
Paid ads work when the path already books jobs. Here is how to tell you are ready, what Google and Meta each cost, and why GoodLeed waits until the engine converts.
Your Google Business Profile is the storefront
For a plumber or an HVAC shop, the map pack is where a lot of the calls come from. An empty profile is how a smaller competitor takes the job.
Corey had the leads. He did not have the hands.
A flooring shop, a phone that rang out, and the gap we built GoodLeed to close. No fake ROI. The job was already walking in. Nobody could pick up.
What a Local Growth Scorecard actually measures
A scan can see your site, your reviews, and whether Google can find you. It cannot see who picks up at 6:42 on a Tuesday. That is the number that pays.
From a click to a booked job
A homeowner has to find you, pick you, and get an answer when they call. Most marketing stops at the first one. Here is the rest of the path.
Nothing published yet. The first case studies are being written out of accounts we currently run, which means waiting on the owners in them to sign off on their own numbers before anything goes up. In the meantime, the free scorecard grades your own setup in about two minutes.
Find out what your leads already know.
We call your business after hours and time what happens, submit your own form and clock the reply, then hand you a 30 day fix plan with prices on it.
Credited in full toward any plan. Refunded if we don't find a leak worth more than $97. Or run the free scorecard first.